Privacy policy

How TanmingFashion collects, uses, and protects personal information.

Effective date: September 2, 2026

This Privacy Policy describes how TanmingFashion, operated by Anhui Shangyan Technology Co., Ltd. (collectively, “TanmingFashion,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when you visit shoptanming.com, make a purchase, contact us, or otherwise use our online services (the “Services”).

This Privacy Policy does not apply to websites, platforms, or services that we do not control. If you follow a link to a third-party service, its own privacy policy applies.

1. Personal Information We Collect

1.1 Information You Provide

  • Contact details, such as your name, email address, telephone number, billing address, and shipping address
  • Order and transaction details, such as products purchased, order value, delivery details, and transaction history
  • Account details, if you create a customer account
  • Communications with customer support, including information and images you choose to provide
  • Reviews, ratings, or other content you submit through the Services

Payment information is processed by Shopify and the applicable payment provider. We generally do not receive or store complete payment-card numbers.

1.2 Information Collected Automatically

  • Device and network information, such as IP address, browser type, operating system, device identifiers, and language settings
  • Usage information, such as pages viewed, links clicked, searches, cart activity, referring pages, and the date and time of access
  • Approximate location derived from your IP address
  • Information collected through cookies, pixels, local storage, and similar technologies

1.3 Information From Other Sources

  • Shopify and service providers that support our storefront, checkout, payments, fraud prevention, analytics, fulfillment, and customer service
  • Advertising, analytics, and social-media partners, where those services are enabled
  • Referral sources, marketplaces, or social platforms when you interact with our content or arrive at our Services through those platforms

2. How We Use Personal Information

  • Provide the Services, process payments, fulfill orders, and communicate about orders
  • Respond to questions, returns, complaints, and customer-service requests
  • Create and manage customer accounts and remember preferences
  • Improve products, merchandising, website performance, and the customer experience
  • Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity
  • Send marketing communications when permitted and personalize content or advertising where allowed
  • Comply with legal obligations, enforce our terms and policies, and protect our rights and the rights of others

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

  • Shopify and platform providers that host and operate our online store
  • Payment processors, fraud-prevention providers, financial institutions, and checkout partners
  • Warehouses, shipping carriers, logistics providers, and order-fulfillment partners
  • Customer-support, email, analytics, advertising, and technology service providers
  • Professional advisers, regulators, courts, law-enforcement authorities, or other parties when required by law or necessary to protect rights and safety
  • A buyer, successor, or other relevant party in connection with a merger, financing, reorganization, sale of assets, or similar business transaction

We may also disclose information when you direct us to do so, consent to the disclosure, or use a feature that requires sharing information with a third party.

4. Shopify and Platform Processing

Our store is hosted on Shopify. Shopify processes personal information to provide the storefront, checkout, account, security, analytics, and related platform services used by our store. Shopify may process information in countries where Shopify or its service providers operate.

For more information about Shopify's handling of customer personal information, review the Shopify Consumer Privacy Policy.

When Shopify Network Intelligence or other Shopify Enhanced Services are enabled, Shopify may use personal information from your interactions and transactions with our store, with other merchants, and with Shopify to provide, protect, personalize, develop, and improve services such as analytics, product or store personalization, and advertising. Shopify does not provide your identifiable customer information to other merchants, but this processing may be considered sharing or targeted advertising under certain privacy laws.

Where applicable, you can object to or opt out of certain uses through our Your Privacy Choices page.

5. Cookies, Analytics, and Advertising

We and our service providers use cookies and similar technologies for essential store functions, security, preferences, analytics, personalization, and advertising. The specific technologies used can change as we update Shopify settings, install or remove apps, or change advertising partners.

You can manage cookies through your browser and, where available, through the Cookie Preferences link or banner on our site. Blocking certain cookies may affect checkout, account, or other store functions.

We do not sell personal information in exchange for money. However, some advertising or analytics disclosures may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws. Where applicable, you can use the “Your Privacy Choices” or data-sharing opt-out link displayed on our site, or contact us using the details below.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and transaction records, resolve disputes, prevent fraud, enforce agreements, and comply with legal, tax, accounting, and reporting obligations. Retention periods vary depending on the type of information and the reason it was collected.

7. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights, subject to applicable exceptions:

  • Access personal information we hold about you
  • Correct inaccurate personal information
  • Delete personal information
  • Receive a portable copy of certain personal information
  • Opt out of certain sale, sharing, targeted advertising, or profiling activities
  • Restrict or object to certain processing, or withdraw consent where processing relies on consent
  • Appeal a decision regarding a privacy request, where applicable

To submit a request, email contact@shoptanming.com with the subject line “Privacy Request.” We may ask for information needed to verify your identity and authority. You may also use an authorized agent where permitted by law. We will not discriminate against you for exercising an applicable privacy right.

You can unsubscribe from promotional emails at any time by using the unsubscribe link in the message. You may still receive non-promotional communications relating to orders, accounts, or customer service.

9. International Transfers

We and our service providers may process personal information outside the country or region where you live, including in China, Canada, the United States, and other locations where our providers operate. Where required, we use appropriate safeguards for international transfers.

10. Children's Privacy

The Services are intended for a general audience and are not directed to children. We do not knowingly collect personal information from children under 13, or under a higher minimum age where required by applicable law. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. We will post the revised policy on this page and update the effective date. Where required, we will provide additional notice.

12. Contact Us

For questions about this Privacy Policy or our privacy practices, or to exercise an applicable privacy right, contact:

Email: contact@shoptanming.com

Store: TanmingFashion

Legal operator: Anhui Shangyan Technology Co., Ltd.

Registered address: Room 401, Building 3, Liming Electric Power, No. 666 Qinyuan Road, Hefei City, Anhui Province 230000, China